The GENMAC Council includes elected members who oversee the activities of committee and provide guidance and input for all GENMAC-related decisions.

Susan Dobscha


Susan Dobscha is a Professor of Marketing at Bentley University, Waltham, MA USA. She has published articles in Harvard Business Review, Journal of Public Policy and Marketing, Journal of Business Ethics, and Journal of Retailing. Her research interests include gender impacts on market and consumer practices, feminist theory and methodology, the role of death on the marketplace and consumer behavior, and how to train undergraduate marketing students to be more ethical decision makers. She is the editor of two books, one volume about death in a consumer culture and the other about gender and marketing.

Minita Sanghvi


Minita Sanghvi is Assistant Professor in the Management and Business Department at Skidmore College, where she teaches marketing, gender and politics. Her work has been published in the Journal of Marketing Management and the Advances in Consumer Research.

Jenna Drenten

Communications Chair

Jenna Drenten is Associate Professor of Marketing in the Quinlan School of Business at Loyola University Chicago, where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Jenna’s research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures.

Laura McVey

Graduate Student Representative

Laura McVey is a doctoral student in Marketing at RMIT University, Melbourne, Australia. Her research examines the intersection of markets and violence against women, specifically through the context of the online pornography industry. Her broader research interests also include feminist theory and gender inequality, critical marketing, market dynamics and institutional theory, and digital platforms.