Laurel Steinfield, Martina Hutton and Mohammed Cheded invite you to submit your
manuscript to the upcoming special issue “GenderS and Consumer Well-being” for
the Journal of Consumer Affairs. The aim of this special issue is to shed light on ‘invisible’ groups in gender studies in marketing, such as non-binary and genderqueer folks, with an emphasis on how marketplace dynamics affect well-being in a multitude of ways (e.g., mental, physical, emotional, etc.).

Additionally, in recognition that gender binaries and stereotypes continue to be
reinforced through social policies and practices, including market spaces, we welcome work that builds on our understanding of how these can lead to injustices, experiences of vulnerability, marginalizations and (in)visibilities, particularly those that are magnified due to intersectional sources of (dis)advantage and power imbalances, but also how consumers or other key actors may (proactively) navigate or challenge

Researchers in all relevant fields are invited to submit their work. We particularly
encourage contributions that draw on theories that can widen our understandings of
‘genderS’ in consumer behaviour and marketing.

Submission window: January 1-March 31, 2021.

For the detailed call see:

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